(IT-NEWSWIRE.COM, February 13, 2015 ) Secor, IL -- In the third quarter of 2014 when Panther Creek Trading Company was brainstorming over the options for the "next product" to launch, the decision wasn't as easy as many might think. The number of new product offers was unlimited. The research available was mind boggling. The alternative tie-ins to the existing product line were numerous. It is difficult to know which way to turn. How could the company predict which specific product would be "the one" that customers would embrace? And which product would the market value enough to, not only purchase, but also "brag about" enough to spawn organic referrals who would also purchase and value enough to…repeat the process.
Suddenly the light bulb came on, and the question was asked: "Why not ask our current customers"?
It was almost too obvious to make the short list of recommended approaches! And, of course, more time and resources would be required to do this properly, but the company already had developed a lot of communication and rapport with a large base of customers, so the survey was prepared and sent to the market base.
The feedback came quickly. It was enlightening, uplifting, inspiring and most of all, conclusive. The customers wanted another USB device charger that was quality made, powerful, reliable, but also small and light enough to carry in a shirt or pants pocket without being a nuisance or burden.
Based on this input direct from the customer base, Panther Creek Trading Company was able to launch a new product that would meet all these requirements: the PantherPower Mini charger. The "Mini" weighs in at only 2.5 ounces and measures only 3.5 inches x 1.5 inches, but carries a hefty 2,600mAh load with "smart battery" over/under charge protection. Needless to say, the customer base that recommended it, also embraced it when it hit the market. Here is what a few of them have to say about it:
Five Stars, December 29, 2014
NICE PRODUCT EASY FOR TRAVEL …Donyale E.
... it once so far but it is such an great size it fits easily in my purse or pocket, January 12, 2015
I have only used it once so far but it is such an great size it fits easily in my purse or pocket. Charged my phone quickly and was ready to go. The Panther Creek Trading Company is a great group of people to work with - could not find a better or nicer company anywhere! …Carol N.
AMAZING!, January 24, 2015
Just amazing! …Devin D.
About Panther Creek Trading Co.
Panther Creek Trading Co. is an Illinois Corporation based in Secor, Illinois. Incorporated in 2012, Panther Creek has defined the specs and arranged production for a very powerful, fast and sophisticated mobile battery pack for recharging cell phones (www.amazon.com/cell phone) and most mobile devices.
Panther Creek Trading Co.